How we increased search visibility and table reservations for a local café in Kochi.
Client / Website
• Business: Flora Café – Coffee Shop
• Location: Kochi, Kerala
• Industry: Food & Beverage
• Campaign Platform: Meta Ads (Facebook + Instagram)
• Objective: Boost awareness + increase café table reservations
• Target Audience: Students, couples, office workers near Stadium Junction
Goal / Problem
• Café was not getting enough reservations
• Instagram audience was not converting to customers
• Competitors were running ads aggressively
• Needed quick results within 45 days
Strategy Applied
• Set up Meta Ads targeting people within 5km of café
• Created carousel ads showing menu, coffee, desserts & ambiance
• Launched “Table Reservation Offer” campaign
• Retargeted Instagram profile visitors & website visitors
• Used persuasive copywriting + landing page to increase conversions
Tools Used
• Meta Ads Manager
• Canva (for ad creatives)
• Facebook Pixel
• Google Analytics (to track conversions)
Results
• 220% increase in table reservations
• Cost per reservation only ₹48
• Instagram followers grew by 1800 in 5 weeks
• Weekend reservations became fully booked for 3 weeks continuously