SEO Optimization MaxROI 360 (Case Study)

How we increased search visibility and table reservations for a local café in Kochi.

Client / Website

• Business: Flora Café – Coffee Shop
• Location: Kochi, Kerala
• Industry: Food & Beverage
• Website Type: Café website with menu + reservation option
• Target Audience: Students, office workers, and coffee lovers in Kochi

Goal / Problem

• No visibility on Google search
• Website was not ranking for “cafe in Kochi” and nearby terms
• Low website traffic and low table reservations
• Instagram audience was not converting to website visits

Strategy Applied

• Performed on-page SEO optimization (title, meta, heading structure, alt tags)
• Keyword research focused on local SEO search terms
• Created blog posts targeting “best cafes in Kochi”, “coffee date spots”, “affordable café near Stadium Junction”
• Setup Google My Business listing + optimized NAP citations
• Integrated tracking for online reservations & call clicks

Tools Used

• Google Analytics
• Google Search Console
• Google Keyword Planner
• RankMath SEO Plugin
• Canva (for blog images)

Results

• Search impressions increased by +148%
• Website ranking improved from page 6 to page 1 for “cafe in Kochi”
• Website traffic increased from 230/month → 1,450/month
• Online table reservations increased by +92%
• 38% increase in calls from Google Maps