How we increased search visibility and table reservations for a local café in Kochi.
Client / Website
• Business: Flora Café – Coffee Shop
• Location: Kochi, Kerala
• Industry: Food & Beverage
• Website Type: Café website with menu + reservation option
• Target Audience: Students, office workers, and coffee lovers in Kochi
Goal / Problem
• Ads were launched previously but not giving good results
• High cost per result and low return on ad spend (ROAS)
• Landing page not optimized for conversions
• Instagram engagement was high but not driving sales or reservations
Strategy Applied
• Ran Facebook + Instagram lead generation ad campaigns
• Created 3 ad creatives + A/B testing ad copy
• Retargeting website visitors & Instagram engagers
• Setup conversion tracking for table reservations
• Optimized landing page for mobile + CTA buttons
Tools Used
• Meta Ads Manager
• Facebook Pixel
• Google Analytics
Results
• Cost per result dropped from ₹198 → ₹62
• Website table reservations increased by 72%
• Ad ROAS improved from 1.4 → 4.6
• 2,150+ leads generated over 27 days
• Instagram DM enquiries increased by 200%